现货《你該怎麼賣設計瞭解、定義與行銷設計作品的價值》果禾

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BN-41863240753

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果禾文化

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品牌：果禾文化
所属分类：设计创意美学/方法/理论
商品编号：BN-41863240753

<p style="margin:0;width:0;height:0;overflow:hidden;"><img src="https://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=superboss_promotion_1511181259583211605_start_top_1"></p><table cellspacing="0" cellpadding="0" width="100%" border="0" bgcolor="#ffffff" align="center" style="width:100.0%;margin:0 auto;line-height:1.5;text-align:left;color:#ffffff;font-size:12.0px;word-wrap:normal;border:1.0px solid #FF9A50;"><tr><td><table cellspacing="0" cellpadding="0" width="100%" height="60" border="0" background="https://img.alicdn.com/imgextra/i4/T2kHuSXGVaXXXXXXXX-350475995.jpg" style="background-repeat:no-repeat;"><tr><td width="130"></td><td width="300"><table cellspacing="0" cellpadding="0" width="100%" height="50" border="0" align="center" style="border-right:1.0px dotted #ff9a99;line-height:1.8;"><tr><td><table cellspacing="0" cellpadding="0" border="0" style="margin:0 auto;"><tr><td>活动日期</td></tr><tr><td>2017-03-19 23:49 - 2017-04-18 23:49 截止 </td></tr></table></td></tr></table></td><td style="padding-left:25.0px;">数量有限，赶快抢购吧！</td></tr></table></td></tr><tr><td style="padding:5.0px 20.0px;"><table cellspacing="0" cellpadding="0" width="100%" border="0"><tr><td height="30"><table cellspacing="0" cellpadding="0" height="20" border="0"><tr><td width="10" background="https://img.alicdn.com/imgextra/i2/T2x0TrXARaXXXXXXXX-350475995.jpg" style="background-repeat:no-repeat;"></td><td background="https://img.alicdn.com/imgextra/i2/T2qutFXvXbXXXXXXXX-350475995.jpg" style="background-repeat:repeat-x;">20151118_1</td><td width="10" background="https://img.alicdn.com/imgextra/i4/T2JY5TXUlXXXXXXXXX-350475995.jpg" style="background-repeat:no-repeat;"></td></tr></table></td></tr><tr><td style="font-size:14.0px;color:#434343;"><span>单笔订单</span><span style="margin-right:15.0px;">满<span style="font-size:18.0px;font-weight:bold;font-family:arial;color:#fd6160;"> 300 </span>元</span><span style="margin-right:15.0px;"><span style="font-weight:bold;color:#e11d41;font-size:14.0px;">包邮</span>(不包邮地区：西藏、新疆、台湾、香港、澳门、海外)</span></td></tr><tr><td><div style="color:#434343;border-top:1.0px dotted #cccccc;">現貨和非現貨拍成一單備齊發貨，想現貨先發貨需要補郵費！！</div></td></tr></table></td></tr></table><p style="margin:0 0 5.0px 0;width:0;height:0;overflow:hidden;"><img src="https://img.alicdn.com/imgextra/i4/T2s4moXH8XXXXXXXXX-350475995.png?p=superboss_promotion_1511181259583211605_end_top_1"></p><p style="margin:0;width:0;height:0;overflow:hidden;"> </p><p><img style="border-top:0.0px;border-right:0.0px;vertical-align:top;white-space:normal;word-spacing:0.0px;border-bottom:0.0px;text-transform:none;color:#404040;font:14.0px 21.0px tahoma arial 宋体;border-left:0.0px;letter-spacing:normal;background-color:#ffffff;text-indent:0.0px;" alt=" 2000" src="https://img.alicdn.com/imgextra/i1/1605182537/TB249Z2aFXXXXaQXXXXXXXXXXXX_!!1605182537.jpg"></p><h1 style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#000000;padding-bottom:0.0px;padding-top:0.0px;font:700 18.0px 20.0px verdana georgia;padding-left:0.0px;margin:0.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;"><span>你該怎麼賣設計? 瞭解、定義與行銷設計作品的價值</span><br><span>Design Currency: Understand, Define, and Promote the Value of Your Design Work</span></h1><h3 style="overflow:hidden;word-wrap:break-word;white-space:normal;word-spacing:0.0px;text-transform:none;word-break:normal;color:#eb6b6a;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:5.0px 0.0px 8.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;"> </h3><h3 style="overflow:hidden;word-wrap:break-word;white-space:normal;word-spacing:0.0px;text-transform:none;word-break:normal;color:#4b4b4b;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:5.0px 0.0px 8.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;">作者  ／ <span> </span><a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-width:medium;outline-style:none;outline-color:invert;">Jenn Visocky O'Grady/ Ken Visocky O'Grady</a><a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-width:medium;outline-style:none;outline-color:invert;"></a></h3><h3 style="overflow:hidden;word-wrap:break-word;white-space:normal;word-spacing:0.0px;text-transform:none;word-break:normal;color:#4b4b4b;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:5.0px 0.0px 8.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;">譯者  ／ <span> </span><a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-width:medium;outline-style:none;outline-color:invert;">林易騰/ 劉非予</a><a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-width:medium;outline-style:none;outline-color:invert;"></a></h3><h3 style="overflow:hidden;word-wrap:break-word;white-space:normal;word-spacing:0.0px;text-transform:none;word-break:normal;color:#4b4b4b;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:5.0px 0.0px 8.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;">出版社 ／ <a style="text-decoration:none;border-bottom:#cb944c 1.0px dashed;color:#cb944c;outline-width:medium;outline-style:none;outline-color:invert;">果禾文化</a></h3><h3 style="overflow:hidden;word-wrap:break-word;white-space:normal;word-spacing:0.0px;text-transform:none;word-break:normal;color:#4b4b4b;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:5.0px 0.0px 8.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;">出版日期 ／ 2014/10/01</h3><h3 style="overflow:hidden;word-wrap:break-word;white-space:normal;word-spacing:0.0px;text-transform:none;word-break:normal;color:#e67800;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:5.0px 0.0px 8.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;">商品語言 ／ 中文/繁體</span></h3><h3 style="overflow:hidden;word-wrap:break-word;white-space:normal;word-spacing:0.0px;text-transform:none;word-break:normal;color:#e67800;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:5.0px 0.0px 8.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;">裝訂 ／ 平裝 </span></h3><p style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:10.0px 0.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;">ISBN 13 ／9789572243275<span> </span><br>ISBN 10 ／9572243276<span> </span><br>EAN ／9789572243275</span></p><table style="white-space:normal;word-spacing:0.0px;border-collapse:collapse;text-transform:none;color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;letter-spacing:normal;padding-right:0.0px;text-indent:0.0px;" cellspacing="0" border="0"><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="color:#4b4b4b;clear:both;"><span>頁數</span><span> </span>／<span> </span><span>240</span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="color:#4b4b4b;clear:both;"><span>尺寸</span><span> </span>／<span> </span><span>17X23CM</span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="color:#4b4b4b;clear:both;"><span>裝訂</span><span> </span>／<span> </span><span>平裝</span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="color:#4b4b4b;clear:both;"><span>級別</span><span> </span>／<span> </span><span>無</span></span></td></tr><tr style="color:#444444;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><td><span style="color:#4b4b4b;clear:both;"><span>語言</span><span> </span>／<span> </span><span>中文/繁體</span></span></td></tr></table><br><div class="C_box" style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:20.0px 0.0px 0.0px;display:block;padding-right:0.0px;"><h2 style="font-size:15.0px;height:30.0px;font-weight:700;color:#664214;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:8.0px 0.0px;line-height:30.0px;padding-right:5.0px;"><span style="color:#4b4b4b;clear:both;">內容簡介</span></h2><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●透過了解??定義??行銷，三步驟讓你的設計更有價值</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●採用多項指標與評量手法，找出設計立基點、定義你的客群</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●提供實際客戶案例，了解如何運用目標、對策與成果來達成業務目標</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>設計談錢太俗氣，但是不談錢，你就等著被餓死！</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>設計，怎麼賣？</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>透過評量、標準、指標，</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>幫助你了解無法被量化的設計價值</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">台灣設計師週總召集人──廖軍豪  </span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">黑秀網創辦人──唐聖瀚</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">專業好評推薦</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">ROI（投資報酬率）、CBA（成本效益分析）……設計什麼時候與這些數字有關了？</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">當設計變成削價競爭時，該怎麼找出利基點，讓客戶對你的開價心服口服？</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">這不是一本教你關於美的理論書，因為美感是很主觀的。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">但是透過這本書，你可以學到怎麼說服客戶相信買你的設計很划算。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">這也不是一本教你提升設計技巧的書，畢竟強者太多。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">可是這本書卻能告訴你，該怎麼找出個人的設計價值與客群定位。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">這更不是一本教你怎麼改善財務體質的書，因為設計人天性浪漫。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">可是只要依書中所提供的指標評量，便能改善執行流程，讓你在設計路上更為順暢。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">如果說《為什麼他接的案子比我多？》是一本設計人都該看的職場倫理、從業道德、客戶應對守則，那麼《你該怎麼賣設計？》則適合給對是否該繼續從事設計這一行感到迷惘的設計人士參考。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>本書可以幫助你：</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●讓你在工作上進行設計決策時、降低被拒絕的機率</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●評量你的設計作品能為某個專案帶來什麼樣的價值</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●清楚地陳述此一價值，將自己定位成該專案不可或缺的一個合作夥伴</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●透過認清設計對象族群的需求，來產生商業價值</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●收取與價值相等的報酬，證明自己的收費是公道的</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">●保住你的工作，不會被外包或眾包所搶走</span></div></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>序文</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第一部份：瞭解價值</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第一章：瞭解市場情況</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">產業趨勢：不必杞人憂天</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">新的各種機會</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第二章：瞭解你的能力</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">職場上的幾種搶手資歷</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">讓自己的能力可以「被看見」</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">你的能力發展屬於哪一型？</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第三章：瞭解你的服務貢獻</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">「硬」＋「軟」兩種價值</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">以專案來定義價值</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">價值的層次</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第二部份：定義價值</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第四章：定義指標</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">設定指標：投資報酬率</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">設定指標：成本效益分析</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">金錢不是萬能：跳脫百元美鈔框架的指標</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">成就案例：脈絡中的數字</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">時間就是金錢：擁抱指標，創意也不腸思枯竭</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第五章：定義業務影響力</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">設計的價值：實況調查報告</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">設計的效性：產業報告</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">設計的經濟效應</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">開始傳遞訊息</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第六章：定義業務影響力</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">以人為先的設計：以使用者為本的方法</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">了解訴求對象：使用者研究適用的工具</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">你需要的是計畫： 整合研究與設計流程</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">邏輯模型：視覺化呈現過程</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">迷失在轉化的過程中？讓資料言之有理</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">從案例借鑑：見賢思齊</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第三部份：行銷價值</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>第七章：真實世界的行銷方案</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">Babington’s英式茶館的品牌再造─Minale Tattersfield</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">Beltline Bike Shop品牌再造─Matchstic</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">Konjo自發性計畫─Rule29</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">M-Savers Budget Grocery品牌再造─Coley Porter Bell</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">形塑客戶經驗：解構教科書─Conifer Research</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">MiWay運輸計畫─Entro | G+A</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">MyBurger再造與重生─FAME</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">Open Doors Academy品牌重塑─Little Jacket</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">「oHio」零售文宣─Fizz</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">企業的夏日大作戰─Context Creative</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">Vuly Trampolines品牌重塑─Glitschka Studios</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>附錄</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div></div><div class="C_box" style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:20.0px 0.0px 0.0px;display:block;padding-right:0.0px;"><h2 style="font-size:15.0px;height:30.0px;font-weight:700;color:#664214;padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:8.0px 0.0px;line-height:30.0px;padding-right:5.0px;"><span style="color:#4b4b4b;clear:both;">作者介紹</span></h2><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>■作者簡介</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>Jenn Visocky O'Grady</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>Ken Visocky O'Grady</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">是一對身兼教授、設計師與作家的夫妻檔。共同著有《The Information Design Handbook》和《A Designer’s Research Manual》等書。致力於讓各種學術觀念能更加地平易近人，並且激發出優質設計的力量、衝擊和潛能。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">除了設計顧問工作之外，還在包括AIGA Nashville的Think Tank、HOW Design Live以及RGD的Design Thinkers等創意業界活動中、舉辦過研討會和出席演講， 同時也向許多業外團體來行銷設計的價值。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>■譯者簡介</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>林易騰</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">台大外文所畢業，applewoods部落格站長，熱愛閱讀、攝影及旅遊，從事寫作與翻譯多年。現居台北，悠遊於百變的城市中，不斷地尋找最自在的生活態度與方式。</span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;"><b>劉非予</b></span></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"><span style="color:#4b4b4b;clear:both;">輔仁大學哲學系畢。曾任職遊戲美術、出版編輯、網路媒體記者。現為設計雜誌特約譯者，以及自由文字工作者。</span></div></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div></div><div style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;margin:0.0px;padding-right:0.0px;"> </div></div><div class="C_box" style="padding-bottom:0.0px;padding-top:0.0px;padding-left:0.0px;clear:both;margin:20.0px 0.0px 0.0px;display:block;padding-right:0.0px;"><h2 style="height:30.0px;white-space:normal;word-spacing:0.0px;text-transform:none;color:#664214;padding-bottom:0.0px;padding-top:0.0px;font:700 15.0px 30.0px verdana georgia;padding-left:0.0px;margin:8.0px 0.0px;letter-spacing:normal;padding-right:5.0px;text-indent:0.0px;"><span style="color:#4b4b4b;clear:both;">本書目錄</span></h2><span style="color:#4b4b4b;clear:both;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">序文<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第一部份：瞭解價值<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第一章：瞭解市場情況<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">產業趨勢：不必杞人憂天<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">新的各種機會<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第二章：瞭解你的能力<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">職場上的幾種搶手資歷<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">讓自己的能力可以「被看見」<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">你的能力發展屬於哪一型？<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第三章：瞭解你的服務貢獻<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">「硬」＋「軟」兩種價值<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">以專案來定義價值<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">價值的層次<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第二部份：定義價值<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第四章：定義指標<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">設定指標：投資報酬率<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">設定指標：成本效益分析<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">金錢不是萬能：跳脫百元美鈔框架的指標<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">成就案例：脈絡中的數字<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">時間就是金錢：擁抱指標，創意也不腸思枯竭<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第五章：定義業務影響力<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">設計的價值：實況調查報告<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">設計的效性：產業報告<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">設計的經濟效應<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">開始傳遞訊息<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第六章：定義業務影響力<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">以人為先的設計：以使用者為本的方法<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">了解訴求對象：使用者研究適用的工具<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">你需要的是計畫： 整合研究與設計流程<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">邏輯模型：視覺化呈現過程<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">迷失在轉化的過程中？讓資料言之有理<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">從案例借鑑：見賢思齊<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第三部份：行銷價值<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">第七章：真實世界的行銷方案<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">Babington’s英式茶館的品牌再造─Minale Tattersfield<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">Beltline Bike Shop品牌再造─Matchstic<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">Konjo自發性計畫─Rule29<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">M-Savers Budget Grocery品牌再造─Coley Porter Bell<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">形塑客戶經驗：解構教科書─Conifer Research<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">MiWay運輸計畫─Entro | G+A<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">MyBurger再造與重生─FAME<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">Open Doors Academy品牌重塑─Little Jacket<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">「oHio」零售文宣─Fizz<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">企業的夏日大作戰─Context Creative<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">Vuly Trampolines品牌重塑─Glitschka Studios<span> </span></span><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><br style="white-space:normal;word-spacing:0.0px;text-transform:none;color:#444444;letter-spacing:normal;text-indent:0.0px;"><span style="white-space:normal;word-spacing:0.0px;text-transform:none;float:none;color:#444444;display:inline;letter-spacing:normal;text-indent:0.0px;">附錄</span></span></div><p>'</p><p> </p>